LOOKING FOR BUSINESS-TO-BUSINESS SALES LEADS? TRY REFERENCEUSA
I suggested we look at ReferenceUSA, one of the library's most popular licensed databases, which allows you to search for business listings by combining search parameters such as geographic location, industry, sales volume or number of PCs. He wanted to focus on small offices in an industrial area near 2nd and Tejon, so I showed him how to formulate a search that combined the zip code for that area with privately owned businesses whose square footage is no larger than 2,499. The resulting list had over 560 companies, each one containing key information such as the name of the owner or office manager, number of employees, sales revenue and credit rating. Since the list was so big, we arranged the results in order by address and downloaded them to an Excel file, which would help him make sales calls in a logical way.
ReferenceUSA has around 18 million businesses, (4 million of them new) and although the level of information varies, many listings offer information such as:
- Business profiles
- Job openings
- Current news
- Management directory (purchasing agents, human resources, IT managers)
- Stock data
- Business expenditures
- Competitors report
- Corporate ladder
You can access ReferenceUSA through the library's Business Research page (DPL card required). Below is a brief video tutorial on how to create your list, and if you need further assistance please contact the Reference Department by phone (720-865-1363) or by email.