A recent visitor to the Reference Department had just opened up a commercial janitorial service and asked if we had any resources to help him find customers.
I suggested we look at ReferenceUSA, one of the library's most popular licensed databases, which allows you to search for business listings by combining search parameters such as geographic location, industry, sales volume or number of PCs. He wanted to focus on small offices in an industrial area near 2nd and Tejon, so I showed him how to formulate a search that combined the zip code for that area with privately owned businesses whose square footage is no larger than 2,499.
Have you been wondering how to advertise your small business using tools like Facebook? Check out some basic tips to help get your social media marketing plan started!
One of the first things you need to consider when you start using social media to advertise your small business is your media strategy. Think about questions like, "How often do I need to post?" "What kinds of posts would appeal to my market?" "How do I get maximum engagement from the people who are following me?" Think about who will be writing the posts and who will be reading them.
Whether you're looking for a book club or a craft, to show off your ukulele skills or to brew some coffee, Fresh City Life My Branch has something for you this week!
Tonight, Monday, March 19 at 5:30 at Schlessman, is Part II of Start Your Own Boutique: Inventory Lingo & Logistics. Even if you missed part I earlier this month, Dianne Denholm of the TACtile Arts Center will share her knowledge of what it takes to start and run your own business!
Join us on Wednesday, August 25, 6 p.m. at the Ross-Cherry Creek Branch Library to ramp up for the rat race and sharpen your competitive edge with a review of favorite business titles. Share what you're reading or just come to learn about titles that you'll want to read!
Did you know that the urban myth about razor blades in Halloween candy has absolutely no truth to it? Why do urban myths like that persist and how do they get started? If you can make an idea like that stick regarding your business, your business will be successful. This is the premise for the title Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath.