Reviews and Blog Posts: Business

An Astronaut's guide to life on earth

by Chris Hadfield

Part memoir, part self-help, part description of what life is really like as an astronaut, this book was fascinating. Hadfield dreamed of becoming an astronaut from the time he was nine years old. He knew that it was a long shot (at the time, Canada did not even have a...

Plaza Voices: Making It in America

Photograph of Fetien, owner of Konjo Catering

Did you know that we have over 75 unique neighborhoods in Denver? We speak 145 different languages here! In our city, every immigrant has a story, and every community has a voice. The "How I Made It" program series broadcasts immigrant voices and sparks conversations between immigrants and native-born communities--about success and innovation, hard work and inspiration, challenges and opportunities. About making it here in America.

Brick by brick

by David C. (David Chandler) Robertson

DPL Rating:
3

If you've ever wondered what's behind those plastic LEGO bricks that captivate children of all ages, this book is for you! Robertson has all the right business credentials (Wharton, McKinsey) and unfettered access to the Danish firm to tell LEGO's company story. Robertson doesn't stop there, however. He takes LEGO's...

LOOKING FOR BUSINESS-TO-BUSINESS SALES LEADS? TRY REFERENCEUSA

A recent visitor to the Reference Department had just opened up a commercial janitorial service and asked if we had any resources to help him find customers.

I suggested we look at ReferenceUSA, one of the library's most popular licensed databases, which allows you to search for business listings by combining search parameters such as geographic location, industry, sales volume or number of PCs. He wanted to focus on small offices in an industrial area near 2nd and Tejon, so I showed him how to formulate a search that combined the zip code for that area with privately owned businesses whose square footage is no larger than 2,499.

Stitching, Soup, and Scandals!

Felt skull

Have fun this weekend with a Fresh City Life My Branch program--learn some stitches, eat some soup, or hear about Denver's scandals! Business minded folks, check out the display class on Monday!

Here are your choices for adult cultural programs on Saturday, October 6:

10 a.m. at Schlessman: Dr. Eric Zacharias, author of The Mediterranean Diet: A Clinician's Guide for Patient Care, will share the health benefits of a Mediterranean diet. Not just for doctors!

Marketing With Social Media

social media lady

Have you been wondering how to advertise your small business using tools like Facebook?  Check out some basic tips to help get your social media marketing plan started!

One of the first things you need to consider when you start using social media to advertise your small business is your media strategy.  Think about questions like, "How often do I need to post?"  "What kinds of posts would appeal to my market?"  "How do I get maximum engagement from the people who are following me?"  Think about who will be writing the posts and who will be reading them. 

Books & Boutiques, Music & Coffee!

Novel Night

Whether you're looking for a book club or a craft, to show off your ukulele skills or to brew some coffee, Fresh City Life My Branch has something for you this week!

Tonight, Monday, March 19 at 5:30 at Schlessman, is Part II of Start Your Own Boutique: Inventory Lingo & Logistics. Even if you missed part I earlier this month, Dianne Denholm of the TACtile Arts Center will share her knowledge of what it takes to start and run your own business!

Historic Moments, Starting Your Own Boutique

A Defining Moment

Are you a history buff? Want to start your own business? Fresh City Life My Branch has something for you!

Our latest Colorado Authors Series presentation with Patricia Duncan, author of A Defining Moment: Barack Obama: The Historic Journey to 1600 Pennsylvania Avenue, covers history that we all remember. This beautiful book of photography chronicles Obama's journey from candidate to nominee to president, including the Democratic National Convention right here in Denver!

Premier Reads Book Club

Join us on Wednesday, August 25, 6 p.m. at the Ross-Cherry Creek Branch Library to ramp up for the rat race and sharpen your competitive edge with a review of favorite business titles. Share what you're reading or just come to learn about titles that you'll want to read!

Did you know that the urban myth about razor blades in Halloween candy has absolutely no truth to it?  Why do urban myths like that persist and how do they get started?  If you can make an idea like that stick regarding your business, your business will be successful. This is the premise for the title Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath.

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