At this phase in the election cycle, political ads are a staple of primetime TV and just about every other sort of commercial communications media. While we're accustomed to hearing the words, "I'm Barack Obama / Mitt Romney and I approve this message," the entities claiming responsibility for ads are often unfamiliar to say the least.
To evaluate claims made in political ads, voters can certainly turn to fact-checking resources but there's a case to be made for recognizing the sources of political advertisements and what biases they bring to the table. In this week's post, we'll consider the mandate for disclosure in political ads and identify ways to determine who put up the money and what they stand for.
