Technology Blog

Marketing With Social Media

social media lady

Have you been wondering how to advertise your small business using tools like Facebook?  Check out some basic tips to help get your social media marketing plan started!

One of the first things you need to consider when you start using social media to advertise your small business is your media strategy.  Think about questions like, "How often do I need to post?"  "What kinds of posts would appeal to my market?"  "How do I get maximum engagement from the people who are following me?"  Think about who will be writing the posts and who will be reading them. 

Photo Editing Online

This is what happens when you spend too much time playing with photo editors

Sunday, the CTC will host the second of two classes on Photoshop Elements. The class will be fun, as I am teaching it and my snaggle-toothed charm will eventually win you over. But do you have photos you need to edit and you don't own Elements? Alternately, do you feel compelled to make photos of yourself look ridiculous? Come with me into the internet for some free online options...

Our favorite at the CTC used to be Picnik, but they were bought by Google and rolled into Google+, so, unless you're one of the 15 Google employees currently using Google+, you're probably not going to find that very useful. Luckily, the internets are full of other options:

Find us on your phone

Do you have a smartphone or tablet? Use it to access DPL’s resources? If so, you’re not alone. In the last year and a half, visits to our site from mobile devices have more than quadrupled. In January 2011 around 3% of all visitors came from a mobile device. Last month it was over 15%, and it’s been a steady rise.

As we watch these patterns, we are continually looking to make the mobile experience as positive as possible for you, our customers. For example, on the mobile version of our site we’ve recently added the ability to immediately find the closest branch to you. So if you’re out and about and need to find a library close by, point your phone’s browser to denverlibrary.org and then click on "Locations."

Avoid an EPIC HACK!

A digitized face

If you haven't read Mat Honan's Wired article yet, you should. In the span of half an hour, he lost access to his email; his iPad, iPhone, and MacBook were erased remotely; and his Twitter account was hijacked to spout a bunch of offensive nonsense. His eight years' worth of email and, even more devastatingly, all of the pictures he had taken of the first year and a half of his daughter's life.

The question for the rest of us is: how can I make sure this doesn't happen to me?

FREE Online Entertainment

I blogged about online entertainment several months ago and talked a bit about music, TV and online games. The thing is, there is so much more you can do with free online services! If you are looking for a great time sink, check out a few of these options.

Browsing:

Stumbleupon.com - Set up a profile using your email address and let Stumbleupon know your interests. You will then be routed to websites that match your interests. Just like on Pandora, you can tell Stumbleupon if you like or dislike the sites they take you to so they can better match you next time!

Free Video Field Production with Denver Open Media!

Denver Open Media Logo

Do you enjoy taking iPhone footage of your cat chasing the laser pointer light around the living room? Perhaps you're a slightly more seasoned cinematographer looking to improve your understanding of lighting and audio. Either way, Denver Open Media's Video Field Production workshop is for you!

Join fellow video enthusiasts at the Central Library next Tuesday and learn the nitty gritty about cinematography, lighting and audio. This workshop focuses on the manual controls available through larger 3-chip DV cameras, such as the Sony PD170. Don't know what that is? Don't worry! Beginners are welcome too!

Librarian Recommended!

It's a pretty well-known fact that librarians* are big readers.  Many DPL staffers have chosen this field because it lets us work with books, movies and music every day. In a way, we've devoted our lives to these things. So it makes sense that a book recommended by a library staff person is probably a pretty darn good book.

We now have this nifty new page on our website that lets you peruse staff reviews of our favorite library things. Whether you're looking for a light summer read, a tale of adventure or a new website to geek out on, look no further!

Make your own games!

24 years ago, I spent a summer in front of my brand-new Atari XE (Dad was convinced the NES wouldn't be successful), playing Rescue on Fractalus!, an early LucasArts 8-bit game that made me scream so often that my mother asked me to stop playing it (it was really scary when I was 11). Games have been a part of my life ever since, and I'd always dreamed of making my own.

Luckily, the tools to actually make your own games become readily available to everyday Janes and Joes (or Janes and Joes Who Don't Want to Learn How to Code, at least). If you (or maybe someone you know who loves games, is home for the summer, and is just dying​ of boredom) are interested in making your own video games, there are lots of (FREE!) ways you can get started. These first options are great for lower-res, 2D games like platformers and puzzles, and are great options if you're just getting started:

Looking For a Job?

Looking for a job today is a tough business. People spend hours looking for jobs, more hours applying, and even more hours waiting to hear back from potential employers. It's a tough business.   Hopefully some of these tips can help you!

First, take a look at some of the classes the Community Technology Center has to offer. We have a wide range of job search classes that we offer monthly.

 

Interviewing 101: Wednesday, July 11, 3:30 - 5:30 p.m.
Learn how to answer common interview questions and make a good impression at your interview.

Resume & Job Search Workshop: Friday, July 13, 2 - 3:30 p.m.
Looking for a job? Need help with your resume? Drop in and work on your resume and get some job search tips.

Be a lean mean marketing machine

Social networks aren't just about sharing what you had for breakfast and posting oh-so-cute pictures of your niece with jam on her face. They're a big deal. And they're also an excellent way to spread your message as a small business or organization.

Whether you're selling products, offering services, raising awareness or promoting an event, social networks like Facebook and Twitter can lend serious firepower to your marketing efforts. But using social networks to promote yourself takes more finesse than just punching in a random broadcast- you need to craft your message and build your brand.

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