New books on marketing are emphasizing the role of technology especially social media in helping organizations market their services. The Library knows that in addition to new technology, quality time with a knowledgeable staff member like Shelly strengthens the "unity" found in Denver's community.
Shelly, a Librarian at the Central Library, recently bridged generations making an outreach call to Drehmoor Apartments, a housing option serving the senior population in Denver. Shelly was able to field questions on the services available at the Library and help the senior attendees make the personal connection to library cards, collections, and programming. Face time with Shelly was more valuable to this community than Facebook.